Why is there such media hype over a two year old’s birthday party ?

So nearly every news and media outlet has reported on the birthday party of Kylie Jenner’s 2 year old daughter this week, and the hype has been real.

The lavish party came with a warehouse full of amusement rides, sweets, activities and was completed with a scattering of huge inflatable faces of her daughter. (See below)

(yep, I don’t get it either.)

Anyway, I’m really not here to bash the kardashians, or their kids, at all. I have to admit I am no stranger to Keeping Up With The Kardashians and they have provided us with some very quotable content (Kim there’s people that are dying.)

What I really want to criticise though, is the media hype around such lavishness and outright excess. Let’s not forget, this was a party for a two year old child, who will most likely barely remember any of it. The resources and money that were pumped into this are extreme and instead of criticising, or even just ignoring its absurdity…as a society we give it attention and celebrate it.

I don’t care what any person chooses to spend their money on, but I do care that society and the media think it is of extreme importance to showcase these lavish lifestyles and hold them up as something we should aspire to.

It is very apparent where we are at as a society when events like this are so widely reported on. I believe it is a solid reflection of the Instagram curated semi reality we all live in now. As a disclaimer I’m not projecting a holier than thou attitude. Trust me when I say I’m as down the Instagram rabbit hole as anyone else (que picture of me “candidly” drinking coffee and staring out the nearest window at @aoifssss) (was that a shameless Instagram plug?) (Me? neverrrrr.) However, I do believe at some point we have to stop blurring the lines between what is real and what is manufactured. We have to start learning what really is important and what is not again…

And I think taking time out to celebrate a 10ft blow up face of Kylie Jenner’s two year old daughter, definitely is not.

4 thoughts on “Why is there such media hype over a two year old’s birthday party ?

Add yours

  1. Good post. I’ve never watched the Kardashians, but it amazes me that the attraction seems to be observation the ‘real’ life drama of privileged people. It would be interesting to know what demographics would be the main consumers of such media. Would it be disproportionately working class? If so, would that give a possible explanation?

    Liked by 1 person

    1. I would say the demographic would be mostly working class, I know a lot of people that watch the show regularly. I’m not exactly sure what the attraction is, maybe it offers some kind of escapism? Although I’m sure that can be said for any form of TV. Also, I think there’s always just a genuine interest in having access to lifestyles that are alien to our own.

      Liked by 1 person

  2. Fascinating post! It makes me wonder about the celebrations for toddlers that they may not fully remember. Seeing this huge inflatable reminds me of an episode of Bob’s Burger.


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